When you discuss internet marketing with people today, they often times think only of one thing, and that’s SEO. Yes, search engine optimization is a crucial part of this overall, but it is not the only part, and that’s where you need to draw the line. If you’re working within the ranks of just this type of framework, you will only see marginal gains. There may be some organic traffic generated in time, but there will be a drop off if you don’t work within the boundaries of other elements to the bigger picture of internet marketing.
There are 3 major branches that you should not miss when you’re looking at creating more traffic, market share, and influence online. If you implement these properly, or hire someone to manage them for you, there will be an incredible return on investment. Consider the following elements in your quest to dominate your niche or industry.
Social Networking Websites
Social media is here to stay, and despite some people’s reservations about these pages, they still create a lot of traffic for a variety of niche sites. Whether you have a blog, an ecommerce solution, or just a business site you will want to have a profile updated for your brand. Within the pages of these sites, you could use your URL, images, and more to gain traffic. The reason why this is part of the larger picture of SEO is because search engines update their indexes and crawl rates of these sites to go alongside the frenetic updates that are pushed on a regular basis. The more updates that are posted on these sites, the more crawls that are pushed.
Video Sharing Websites
There are several sites that you can upload videos to. Using these pages for marketing is a bit rough for some, but with the proliferating of smartphones and HD devices, recording and uploading video is easier than ever. You’ll find that these pages gain a lot of fast ranking and indexing within search engines because they are owned by major search providers. It’s imperative that you use the search providers own sites for maximum reach and traffic generation. Test this out, and you’ll see that by uploading just 1 video, you could see an increase in your rank and index rate. Upload 100 videos, and you could very well have a minor bump in the way your site comes up within search queries.
Article Directories
This is a controversial topic, but in regards to content marketing, you’re not going to find another home quite as dominant as article directories. There are a number of pages online that you will want to isolate, but updating your content on these is crucial. Find the ones that have a great deal of authority, and are not linked to spam, and you have a place to post articles, with promotional consideration to your website. Even if you were to get 1 hit on each article, you could still use that as an advantageous platform to generate backlinks.
The above pieces of internet marketing are just some of the major components that people are using on a regular basis to placate search results. If you want to ensure that you’re getting your fair amount of market share within any industry today, you will need to make sure that you factor in several components. There’s no reason to just isolate SEO as the sole way that you market your website to the masses.
When the aforementioned is all done, you will want to also engage in search engine marketing, through the use of pay per click advertising. This is a good way to increase market share, indexing, and traffic, but it can cost a great deal of money if you’re not careful.
